1. To truly eliminate house odors, the source of the problem must be removed
2. Smoke particles can be smaller than one-thousandth the width of a human hair which means it can penetrate almost any surface
3. Most solutions are temporary and only mask the odor
4. One of the top 10 reasons a house isn't selling is the house smells bad
5. Masking odors with toxic chemicals & air fresheners can be harmful to your health, and can be a red flag to a prospective purchaser. "What are they hiding?"
6. Odors can reduce listing prices by thousands of dollars and add weeks to the sales process
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